On the topic of animal rights, two Portuguese organizations,
Acção Animal and Liga Portuguesa dos Direitos do Animal (LPDA), combined to form a campaign
against the use of animals in circuses. Their campaign goes after the abuse
animals face as well as the depression they deal with as a result of being
trained to do all sorts of tricks for the amusement of the public with no true
freedom to simply live as an animal should.
The
first and most noticeable argument against circus animals is the subject
itself. The tiger is controlled by puppet strings in a spot light, and the
animal obviously does not seem happy, but it gets after this idea of circuses
using animals how they see fit and restricting their freedom. The sight would
most importantly evoke pity in the viewer and only enforces the argument to end
the use of animals in the circus. Coupled with blue background giving the
entire image a somber look, the audience will feel inclined to follow the much
smaller text at the bottom of the ad: “support animal free circuses”.
The
tiger may be the most noticeable, but the words crossing its belly also stick
out as an effective tool to emotionally persuade the audience into essentially
boycotting the use of animals in a circus. “The show musn’t go on” is a twist
on a well-known and often used phrase which usually conveyed the idea of never
giving up. Now, with the tiger simply left as a puppet for the circus, the two
organizations are attempting to fight for the opposite; the end of the show and
animal rights.
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